How to become a Digital Producer or Digital Campaign Manager
Do you have great communication skills, love tracking trends or following the charitable causes you’re passionate about? Ever wonder how those campaigns are put together? If this sounds like your cup of tea, maybe a career as a digital producer or digital campaign manager is for you!
What is a Digital Producer or Digital Campaign Manager?
Digital producers or digital campaign managers handle digital marketing campaigns or fundraising campaigns. They manage various stages of the project from the client brief to live execution and could work closely with digital marketing managers.
As a digital producer or digital campaign manager you would create the marketing or fundraising campaigns for digital and online channels including websites, apps and social media. Clients would require you to provide an accurate time table and estimates for the project.
Marketing campaigns usually involve images and web design so expect to work with graphic designers and web designers. Additionally, digital marketing trends change rapidly so you would need to stay up to date with the latest developments in the field.
Digital producers are involved with various aspects of the campaign. For example they may write the content for various media like websites, email and social media platforms. They also apply digital marketing techniques like search engine optimisation (SEO) and search engine marketing (SEM) to improve internet search results for their company’s website.
A key part of the role would be to use web tracking tools and analysis to measure the effectiveness of the campaign.
Becoming a digital producer or digital campaign manager requires excellent written and oral communication skills, strong data analysis, good organisational skills, creativity and a passion for learning about digital trends. You would also need to have a background in using various different digital content management systems.
Hours and Conditions:
Digital producers usually work standard office hours from Monday to Friday. Your work could vary depending on your role. For example, you could be employed in the marketing or fundraising department of a company or you could be part of a digital advertising agency and serve more than one client. You may be asked to travel in order to meet up with clients or attend conferences and networking events.
How do I become a digital campaign manager: Qualifications
To become a digital producer you need to have a bachelor’s degree in communications, digital communications, marketing, digital marketing or business or commerce with a major in marketing. You would need to gain your senior secondary school certificate or equivalent to get into these courses. Appropriate school subjects you can take before entering university are English and mathematics.
To look at courses that will help you find a role as a digital producer or digital campaign manager, check out https://www.careerhq.com.au/careers-database
The job outlook of digital producers or campaign managers is expected to be positive. Employment opportunities are expected to grow about as fast as the average for all occupations.
Advertising and marketing will remain essential functions of organisations and this will create more jobs for this profession. Furthermore, the growth of online marketing and increased focus on tools like SEO, social media and live chats also open up more work opportunities for digital producers or campaign managers.