Is LinkedIn worth the hype?
There’s lots of social media platforms out there, and more coming online all the time. While many of us mainly use them for being in contact with our friends and family, the business aspect of many platforms is enormous. Using them as a recruitment tool is an expanding opportunity. LinkedIn is the original online career networking platform. Is it still the best online place to be looking to expand your network and career? Yes, is the simple answer. According to recent statistics (Kinsta 2021), LinkedIn has almost 740 million members and over 55 million companies on it’s platform. Other than having a lot of users, for job seekers there’s plenty of other things to consider.
Recruiters can find you online
LinkedIn can be incredibly helpful if you’re looking for a job. Recruiters are constantly looking online to find people that match their job openings and fill their future skills gaps. There’s a range of different articles on how to make sure your profile stands out to show recruiters that you are looking for a job and what your skill set is.
It’s your digital resume
LinkedIn shares with an employer your work experience and qualifications and also shows them how big your online network is. If you are more active on LinkedIn it will share more about you from the things you post and like, through the articles and comments you’ve written and shared. This is a powerful way to show an employer that you’re an active professional who is a thought leader and engaged in a particular industry.
Connect with people you’ve studied or worked with
Unlike many social media platforms where you are more likely to only connect with personal friends, LinkedIn is a great space for networking with professional ties or people you’ve studied with who you might not have a strong personal connection with but could be considered a professional acquaintance. You never know when these people will become useful in your job search, for networking or if you are doing the recruiting yourself.
See who has the types of jobs you’re interested in
Let’s assume you’re particularly interested in a particular role, industry or specific company. If you go on to LinkedIn and look at the company, or companies within the relevant industry or people doing those roles, you can see who’s working in those environments and what their background is. Seeing the profiles of people will give you an idea of skills and qualifications that are relevant, and also if you might be a good fit for the organization. You can also assess any gaps in your experience you may have that can be addressed or further skills you have that could be potentially useful to an organization.
With over 14 millions open jobs at any one time on LinkedIn, if you’re looking for a job having a LinkedIn profile should be considered an essential part of your search. Recent statistics say that 87% of recruiters use LinkedIn regularly so you really can’t afford to miss out on getting your profile in front of them.
Share your views and insights
Alongside being a useful search tool for jobs, LinkedIn is a powerful way to share your viewpoint on issues with the rest of your professional community. Whether writing your own article, commenting on someone elses or following a professional online who offers insights or useful learnings into a field of interest, it all broadens your network and learnings and provides professional connection.
How to set up your profile
There are many many articles out there about how to create a good LinkedIn profile. However, LinkedIn has their own articles in the help section which are probably the best place to start. If you already have a resume, then having it on hand will make the process much quicker. If not, then once you’ve created your profile it’s worth considering creating a basic resume based on your profile.
LinkedIn also offers tips on how to maximise your profile to make it work for you and appeal to recruiters.
For things to avoid when setting up your profile check out