Is LinkedIn worth the hype?
There are so many social media platforms out there and often people ask us which one is the most likely to get you a job. Our answer is simple. LinkedIn. As of May 2019, LinkedIn clocked just over 610 million global members, with 303 million active monthly users of which 40% visit the site everyday (LinkedIn, 2019). Basically, when it comes to connecting with other professionals and organisations, LinkedIn is worth the hype. So, apart from loads of people being on the platform, what else is significant for a job seeker to know?
Recruiters can find you online
LinkedIn can be incredibly helpful if you’re looking for a job. Recruiters are constantly looking online to find people that match their job openings and talent pipeline. There are a range of different strategies for making sure employers can find you, so we recommend you read a couple of different articles on how to optimise your profile to show recruiters that you are looking for a job and what that job looks like. The LinkedIn link below is a great place to start in learning how to do this.
It’s your digital resume
LinkedIn shares with an employer, your work experience, how large your network is and what qualifications you have. If you are more active on LinkedIn it will share more about you from the things you post and like, through to the articles that you’ve written and shared. This is a powerful way to show an employer that you’re an active professional who is a thought leader and engaged in a particular industry.
Connect with people you’ve studied or worked with
Unlike Facebook or other social media platforms where you are more likely to only connect with personal friends, LinkedIn is a great space for networking with professional ties or people you’ve studied with who while you might not have a strong personal connection, could be considered a professional acquaintance. You never know when these people will become very useful in your job search or in a team or project you’re putting together.
See the types of people who are employed in the jobs you’re interested in
Let’s imagine you are particularly interested in a certain job or company. If you go on LinkedIn and look up that job or company you will be able to look at who’s employed in those roles. By going into these profiles you will be able to see the type of people employed in the company and look at whether you could be a good similar fit. You might even notice that they have some skills that it could be worth you gaining before applying for the role.
With more than 20 million companies listed on the site and 14 million open jobs, it’s probably not going to surprise you that if you want to find a job you should be on LinkedIn. Current statistics suggest that over 90% of recruiters regularly use LinkedIn.
Share your views, ideas and insights.
Alongside being a great job search tool, LinkedIn is a really powerful way to connect and share your views and insights with the rest of your professional network. Whether it is writing an article, posting on a friends comment or following someone on LinkedIn who inspires you, the feed and wrap around services available through LinkedIn can be a powerful daily learning and connection tool.
Set up your profile today
If you haven’t already started we recommend that you get online and start building your profile today. Best of all, if you already have a resume on hand a lot of the fields on your profile will be easy to fill in as you can pull the information directly from your resume.
If you’re looking for more direct information on how to maximise your profile this is a set of resources created by LinkedIn around how to successfully build your profile: https://university.linkedin.com/linkedin-for-students