Are you the next digital influencer?
I was recently on a cruise and met a couple whose entire job is to travel around the world taking photos in beautiful locations to promote brands. They were social media influencers staying in first class, with free accommodation and all food and expenses paid. What a great gig! And they got to do it all year round on six figure salaries!
How is this possible and can I get the gig?
With the explosion of social media there has been a rise of digital influencers. These are people on YouTube, Instagram or bloggers who have such enormous, engaged and connected community online that brands pay them to promote their products. That sneaky Red Bull or the product your influencer is promoting is not there by chance. It is a paid advert and if you have the right reach through your digital channels you can be paid the big bucks.
It’s easy to think that becoming an influencer takes no skill. You don’t just take one photo, stick them up and BAM – show me the money! Wrong. The level and amount of competing interest online means that today in order to build and maintain your influence you need to continually innovate and deliver engaging content that inspires your audience. They have to keep coming back for more, or you are no longer an influencer. You will need skills in design, in social media, in branding and marketing, SEO and that is where we want to help. Here are a link to a range of TAFE and university courses around Australia that will help you to build your skills to be the best influencer you can be.
If you’re interested in learning more about this world we have also (thanks to @Scrunch) collected a list of some of Australia’s biggest influencers. There is nothing more important than learning from the experts. Spend time exploring and thinking critically about what makes their digital brand unique and engaging.
A quick list of some of Australia’s Biggest Digital Influencers in 2017
Jessica Stein – Lifestyle, fashion and travel blogger. Her current total followers are 3.8 million (2.5 million followers on Instagram). @tuulavintage
Pia Muehlenbeck - YouTuber, Fashion and travel blogger, and Founder of SLINKEE Activewear. Her current total followers are 1.5 million (1.4 million followers on Instagram). @piamuehlenbeck
Tammy Hembrow – Health, fitness and lifestyle blogger. Her current total followers are 4.9 million (4.8 million followers on Instagram). @tammyhembrow
Brittney Lee Saunders – YouTuber and beauty blogger. Her current followers are 631,601 (529,226 followers on Instagram) @brittney_saunders
Enjoy and we hope to see you on the 2019 influencers list!